Planning for a maternal survival campaign.
advocacy, birth, campaign, maternal, mobilization, mortality, mothers, rights
A team is coming together to create a new public mobilization campaign for maternal survival. The goals of the campaign are to mobilize women worldwide and provide a clear and credible “ask” supporting life-saving interventions that can be implemented now. We’re incredibly excited to get this effort rolling, and have just begun the first stages of planning.
There are of course important organizations and advocacy efforts for maternal and newborn health in existence, but none of them have so far managed to translate the complex facts of maternal survival into clear, motivating messages for a global public audience. In addition there must be a clear and effective “ask” for the public, once mobilized, to rally and fundraise around.
We’re going to post some of the basic ideas for the campaign here.