Maz & Kilgore

While developing the campaign for mothers, we kept coming back to the question “Why is public awareness currently so low?”, and more specifically, “Why don’t women everywhere know about this issue?” There is clearly a vast and powerful global community ready to be mobilized on behalf of mothers – a worldwide constituency of women, mothers and grandmothers. Women in high-income countries have the potential to play a similar role to the part played by US AIDS activists who directly supported grassroots African advocacy and helped mobilize massive US funding for ARV treatment. There is general agreement that huge untapped reservoirs of public support exist for mothers – they just need to be mobilized. Yet for the last 20 years “Josephine Public” has been almost entirely missing from the maternal advocacy landscape. Why?

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In some of the world’s poorest countries, women still die in pregnancy and childbirth at what is essentially the same rate as the Middle Ages. Nature seems to have given odds of around 16 to 1 of successfully making it through pregnancy and childbirth without any medical help or modern advances in hygiene. Unbelievably, women in the poorest countries still face this same risk TODAY when entering each pregnancy. (more…)

A team is coming together to create a new public mobilization campaign for maternal survival. The goals of the campaign are to mobilize women worldwide and provide a clear and credible “ask” supporting life-saving interventions that can be implemented now. We’re incredibly excited to get this effort rolling, and have just begun the first stages of planning.

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